If you were among the 13 million viewers who tuned in to last night’s Skywire Live with Nik Wallenda on Discovery Channel, you saw the seventh-generation daredevil become the first person to cross the Grand Canyon on a wire.
The feat was a hand-wringing, finger-tapping event for viewers across the globe, as Nik walked across a wire 1,500 feet above the ground with no net or safety tether. Twitter lit up, as the event generated 1.3M Tweets on Sunday, causing #skywire to trend globally on Twitter. Fan Tweets were highlighted on air leading up to Nik’s big walk, as fans registered their awe, admiration and anticipation of the extraordinary event.
Press coverage of Skywire Live with Nik Wallenda:
- Discovery’s #Skywire: Is Social the New Lead-In?
- High Wire Canyon Walk Draws 13 Million Viewers
- Nik Wallenda’s Grand Canyon ‘Skywire’ Ratings Huge Hit for Discovery
Viewers could ‘Wire In’ to a multiplatform experience online
The Live On-Air Social Media Integration Team Burning the Midnight Oil
